How A Cincinnati Sewer & Plumbing Company Cleans Up with $25 Conversions
Clearing up branding and service inconsistencies can truly drive costs down and convert at a high level.
Cincinnati, OHThe Challenge
This sewer and plumbing company offered two distinct services, advertising to two completely different audiences. Their existing campaign was overlapping and the ad groups were not correlated with matching landing pages.
The conversions were unpredictable and were far below any acceptable window for their industry. Since their landing pages were cluttered and unfocused, they had an almost unheard of zero total form fills in the 30 days prior to coming on board with us.
The Goals
Acquisition costs between $45 – $100 per lead.
The Plan
Tackling the landing pages was the first goal. We created better copy for each of their unique services and fixed their forms. The cohesion from search > click > landing page resulted in an increase from 6 form fills to 102 total in 90 days.
We focused on tightly structuring the ad groups so that targeted each service offering and their pain points. Then, we created ads that paired with highly-relevant landing pages that reinforced our client’s unique selling proposition and position within the targeted market. This proved highly effective for this client’s campaign.
In addition, the client’s website had been entirely unclear they offered any sewer services. So we cleared this up on their website, then rolled out this ad campaign. Not surprisingly, this dramatically increase the conversions to their sewer service.
55%
Impression Share
70%
% Top Impression Share
225
Phone Conversions
In 90 days you guys did more than we did in the previous 150 at about the same price! Incredible that such simple modifications to the landing page, clarifying the offer could boost so much.
Frank J.Owner, Sewer & Plumbing company
The Results After 90 Days
In this highly competitive market, the impression share we achieved is very high. It speaks volumes to how landing pages, clarified offers, and smooth cohesive transitions can benefit a campaign.
37%
Landing Page Conversion Rate
2.5%
CTR
96
Form Fills
341
Conversions
$25.3
Cost Per Conversion
239
Calls
Start with 15 minutes
First we check whether your area is still open, because we only build this for one business per zone. Then a few questions about how your business runs.
On the same call we work the math through on one example, and then answer your questions.
If it's worth going further, we schedule a time to go through last month's figures with you and show you what they reveal.